Immersive Courvoisier Experience

The brief: create an engaging and effective activation for the launch of The Courvoisier Artisan Edition at Paris Charles de Gaulle Airport. 

Our response: we re-created the party held in 1889, but instead of toasting Paris and the Eiffel Tower, we invited the passing shoppers to make a toast to the launch of the Artisan Edition. The launch was a huge success and the design concept was rolled out across Europe, Russia and the Middle East.